A Creative Director with two decades of experience in strategy, brand, marketing & digital product design.
With a passion for partnering with innovative start-ups, businesses, and creative agencies, there’s a focus on bringing brand and digital design expertise to life in meaningful ways. Since embarking on a solo journey in 2016, the privilege of collaborating with remarkable brands and companies has fuelled a drive to solve problems, boost efficiency, and foster growth through design.
Every project is approached with more than aesthetics in mind – ensuring a solid commercial foundation underpins the work. The greatest reward comes from seeing tangible, real-world results.
Beyond design work, there’s a role as Co-Founder at Talesmith, a product business proudly partnered with the Royal Shakespeare Company.
Retail, Property, Education, Technology, Automotive, Travel, Entertainment, Hospitality, Retail, Leisure, Health & Wellness, Nursery, Sport, Healthcare, Financial.
2016 - 2023+
G&Co - Current
Founder & Creative Director
Strategy, Branding, Marketing, Product Design studio.
2016/2023
Freelance/Contract - 7 Years
Creative Director | Design Director | Art Director | Senior Brand & Product Designer
Utilising the experience and skillset as an external partner to help bring brands to life and solve problems through creativity in an agile way. Working on projects big and small, from flying to the US to host a brand workshop to making quick-win tactical improvements to a website design to improve conversion. Transitioning between brand strategy to brand execution and from creative concepts to marketing campaign application.
2013/2016
Cab Studios - 3 Years
Senior Designer / Creative Director
Working in a large multichannel agency gaining a solid understanding of every channel and how best to use them to create the ultimate customer experience. Responsibilities included managing a team, mentoring others, innovating brand processes, setting up and running brand workshops. Working alongside clients to create honest & powerful brands, clients such as Gordon Ramsay Restaurants and Exclusive Hotel Collection. Building a strong reputation for brand innovation, advertising campaigns, top level concepts and making a positive change on the world.
2011/2013
PS London - 2 Years
Senior Designer / Art Director
Thrown in at the deep end from the start, PS London pushed me as a designer. Design skills and confidence accelerated rapidly. Art directing photoshoots for Cambridge University, branding merging companies such as Kingspan and Potton Homes and creating advertising campaigns for WorldPay.
Education
2:1 BA (Hons) Degree, Graphic Design
University of Gloucestershire
+
Kings School Worcester
Bromsgrove School