Crafting the brand identity and website for the exciting new startup, Cardboard Showcase, was an adventure in celebrating a shared passion for card collecting across the globe. I dived deep into a comprehensive brand strategy to ensure every aspect of the brand resonates with collectors and enthusiasts. The resulting brand identity captures the thrill of discovering, trading, and showcasing cards, with a design that marries nostalgia and modernity. Simultaneously, I designed the product's user experience (UX) and user interface (UI) to create an intuitive platform for collectors. My collaboration with Cardboard Showcase aimed to empower collectors worldwide, providing a digital haven to display their collections and connect with fellow aficionados. The result is a brand and website that unites card enthusiasts in a vibrant, digital community where their passion truly shines.