The Caregiver

The protector

Generous, dependable, tuned to what people need. Others feel safe with you and lean on you for it. The risk is giving so much that you're taken for granted and forget to back yourself.

• Puts people first, genuinely
• Calm, steady, always there
• Kindred brands: Johnson's, Volvo, the NHS

Looking after people is a rare strength. A personal brand makes sure it reads as generosity, not a soft touch to be leaned on.