G&Co · In brief
Impossible to ignore.
A brand and product design studio for travel, hospitality and lifestyle. A creative director on every project, the right specialists around it, and work built to earn its keep.
Most brands are forgettable. The good ones are a decision, not an accident.
Kuoni · The dynamic ident
A brand system built to hold together across every format it lands in, from a booking confirmation to a shop window.
The studio, in numbers
Three things, done properly.
Brand identity
Strategy, naming and visual systems built to be used by real teams, not admired in a PDF.
Websites
Designed and built end to end. Fast, findable, and beautiful at the same time.
Digital product
Interfaces and design systems for products people use a hundred times, not once.
Selected work.
Travel · Hospitality · Lifestyle · Product
What good design is worth
WatchGecko turnover, over the eighteen months we worked together on brand, e-commerce and digital. Their figure, not ours.
How it works
A creative director on every project. The right team around it.
The G in G&Co is George. He leads every project start to finish. The &Co is the collective of specialists he brings in per brief, so you get senior judgement throughout and never a junior team doing the work while the person you hired appears at presentations.
- Kuoni
- HPS
- Dertour
- WatchGecko
- RSC
- Specialized
- Xped Global
- Singularity
Every project, four stages
Discover
We start with the commercial problem, not the aesthetic one. Often with an audit that baselines where you are and surfaces the real pain points.
Define
Positioning, audience and the single idea the work hangs off. Agreed in writing before anything gets designed.
Design
In the open, in short loops. You see work early and often rather than waiting for a reveal.
Deliver
Rollout, build and handover. The measure is whether it survives contact with your team once we've gone.
Let's talk
Let's make yours impossible to ignore.
Tell us what you're trying to change. If we're the right studio for it we'll say so, and if we're not we'll tell you that too.
hello@gand.co · Warwickshire · Projects from £5,000, monthly from £1,280