Design, for everything else.
Not everything is a rebrand or a build. Most of what a brand actually needs is steadier than that: the campaign, the deck that has to win the room, the packaging update, the trade stand. This is that work, held to the same standard as the projects with launch dates.
The work between the big projects
Brands aren't judged on launch day. They're judged on a Tuesday afternoon, in a sales deck someone assembled in a hurry, on the third reprint of the brochure. That everyday work is where most identities quietly fall apart, and where the good ones earn their keep.
So we treat it as a discipline rather than a leftover: campaigns, print, packaging, presentations, exhibition graphics, and the artwork that gets them out of the door properly.
Senior hands, not a production line
The economics of most agencies push this work down to the most junior person available. Ours don't. The collective means the person doing your campaign is a specialist who has done it for twenty years, with George directing, and dedicated artworking when precision is the job.
It's the difference between work that matches the guidelines and work that matches the ambition the guidelines were written for.
Your guidelines or ours
We don't need to have built your brand to look after it. We're comfortable working deep inside another studio's system and keeping it intact, which is exactly what we did for Kuoni: a brand designed elsewhere, rolled out across retail, campaign, print and digital without drift.
And when the guidelines don't cover the awkward case in front of you, we'll extend them properly rather than improvising around them.
Common questions
- Do we need to have done a brand project with you first?
- No. Plenty of this work is for brands built elsewhere. We work inside your existing guidelines and keep them intact, and if they don't cover what you need, we extend them properly.
- How does ongoing support work?
- A retained block of senior time each month, or ad hoc when something lands. We'll tell you honestly which suits the amount of work you actually have rather than signing you up to the bigger number.