25—08 / Nonprofit
Turning the reach of travel into good.
The DERTOUR Foundation UK uses the power of tourism to fund education, conservation and animal-welfare projects around the world. We designed and built its website: a clear, warm home for the work, and an easy path from caring about it to supporting it.
Purpose, made legible
Foundations often bury the actual work under mission statements. We led with the projects and their reach, so a visitor understands what their support does before they're asked for anything.
The reach, up front
Built to turn goodwill into action
Interest is cheap; action is the point. The site makes the path to donate or get involved short and obvious, and shows the partnerships, like Kuoni collecting donations on the Foundation's behalf, that make giving while you travel effortless.
Part of the DERTOUR family
The Foundation had to feel connected to the DERTOUR parent and clearly its own, warmer thing. The design borrows the family's confidence and softens it for a cause rather than a booking.
Something similar in mind?
Tell us what you're trying to change. If we're the right studio for it we'll say so, and if we're not we'll tell you that too.