Brand archetype
The Everyman
The realist
Down to earth, relatable, no airs. People trust you because you're one of them and you don't pretend otherwise. The risk is blending in so well that your own strengths go unnoticed.
- Fair, grounded, easy to be around
- Belonging over standing out
- Kindred brands: IKEA, Greggs, eBay
Being relatable gets people on side. A personal brand makes sure they also remember what you're specifically good at.
What's yours?
This is one of twelve. Find your own brand archetype in under two minutes, no sign-up to see the result.