The Hero

The achiever

Driven, disciplined, at your best when there's something to prove. People back you because you deliver when it counts. The risk is treating everything as a battle, and burning out or others down in the process.

• Courage and follow-through
• Rises to a real challenge
• Kindred brands: Nike, BMW, Duracell

Results speak, but not on their own. A personal brand turns what you've achieved into a reputation that arrives before you do.