The Innocent

The optimist

You lead with honesty and a belief that things can be good and simple. People find you refreshing because there's no angle and no spin. The risk is coming across as naive, so pair that optimism with a bit of visible substance.

• Trusts people, and earns it back
• Keeps things clear and clean
• Kindred brands: Dove, Innocent, Aldi

Honesty is a strong brand, but only if it reads as a choice, not a lack of edge. A clear personal brand shows the substance behind the sunny.