The Jester

The livewire

Quick, funny, allergic to taking things too seriously. People light up around you and remember the good time. The risk is not being taken seriously when it actually matters.

• Humour, warmth, living in the now
• Turns a dull room around
• Kindred brands: Innocent, Old Spice, M&M's

Being fun is disarming and rare. A personal brand shows the sharp thinking under the lightness, so the laugh lands with weight.