Brand archetype

The Magician

The visionary

You see what could be and you make it happen. People follow you for the sense that you can change the picture. The risk is promising transformation and losing people in the how.

  • Vision, momentum, a bit of wonder
  • Turns ideas into moments
  • Kindred brands: Disney, Tesla, Dyson

Vision pulls people in. A personal brand brings it down to earth, so they can see the path, not just the promise.

What's yours?

This is one of twelve. Find your own brand archetype in under two minutes, no sign-up to see the result.

Take the quiz