Brand archetype
The Rebel
The disruptor
You question the way it's always been done and you're happy to break it. People rally to your nerve and your clarity about what's wrong. The risk is being against things without ever being clearly for something.
- Challenges the default
- Says the thing others won't
- Kindred brands: Harley-Davidson, Diesel, BrewDog
Nerve gets you noticed. A personal brand makes sure people know what you're building, not just what you're tearing down.
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