Ink Black

The timeless one

Understated, confident and built to last. Black is the colour of people who don't need to shout, premium by restraint. The risk is coming across as distant when a little warmth would open things up.

• Says: premium, restraint, confidence
• Pairs with: Warm Sand and one sharp accent
• Seen in: Apple, Nike, Chanel

Restraint reads as confidence. A personal brand gives the quiet a clear point of view, so it never reads as cold.