Brand colour
#E5892E
Warm Amber
The friendly one
Warm, approachable and easy to be around. Orange is energy without the edge, the colour of people who make things feel welcoming. The risk is being liked more than you're taken seriously.
- Says: warmth, energy, approachability
- Pairs with: Deep Teal and cream
- Seen in: Nickelodeon, Soundcloud, easyJet
Being approachable opens doors. A personal brand adds the authority, so warm never gets read as lightweight.
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