Studio Violet

The original

Creative, premium and a little unconventional. Purple is imagination with a sense of quality, the colour of people who do it their own way. The risk is being seen as niche when you want to be understood.

• Says: creativity, quality, imagination
• Pairs with: Warm Sand and ink
• Seen in: Cadbury, Twitch, Yahoo

Originality gets remembered. A personal brand makes it legible, so distinctive doesn't get filed under odd.