Signal Red

The bold one

You lead with confidence and you're not shy about being seen. Red is urgency, passion and nerve, the colour that makes people look up. The risk is running hot all the time, so give it room to breathe.

• Says: confidence, energy, urgency
• Pairs with: Ink Black and off-white
• Seen in: Coca-Cola, Netflix, Vodafone

Standing out is the easy part. A personal brand makes sure the boldness reads as substance, not just volume.