Beacon Yellow

The optimist

Bright, upbeat and impossible to miss. Yellow is optimism made visible, the colour of people who lift a room. The risk is coming across as all sunshine when the moment calls for weight.

Says: optimism, clarity, visibility
Pairs with: Charcoal and white
Seen in: IKEA, Snapchat, National Geographic

Optimism is magnetic. A personal brand shows the sharp thinking behind it, so the brightness carries real weight.

What's yours?

This is one of eight. Find your own brand colour in under two minutes, no sign-up to see the result.

Take the quiz